Democrats, stop demanding unity (compliance) and consider why the Republican message works
It's not them vs. us, or unity (demanding compliance), it's about what's best for all of us, that's why Bernie's message resonates.
“The basic idea is that authority is justified by morality, and that, in a well-ordered world, there should be a moral hierarchy in which those who have traditionally dominated should dominate,” Lakoff said. “The hierarchy is God above man; man above nature; the rich above the poor; employers above employees; adults above children; Western culture above other cultures; our country above other countries. The hierarchy also extends to men above women, whites above nonwhites, Christians above non-Christians, straights above gays.” Since this is seen as a “natural” order, it is not to be questioned.
Trump and those crafting the Republican message play straight into this strict father worldview, which is accepted in many parts of the country. Even traditionally Democratic groups such as union members and Hispanics include members who are strict fathers at home or in their private life, Lakoff says. The Republican message plays well with them.
The nurturant parent family, on the other hand, believes that children are born good and can be made better. Both parents are responsible for raising children, and their role is to nurture their children and raise them to nurture others. Empathy and responsibility toward your child also extend to empathy and responsibility toward those who are less powerful, or suffering from pollution or disease, or are marginalized in some way.
While Lakoff is an unabashed Berkeley progressive, he said Democrats are decades behind in understanding how to frame issues in a way that can reach swing voters.
“Protection is part of the progressive moral system, but it has not been celebrated enough,” Lakoff writes in Don’t Think of an Elephant. For example, progressives should start calling federal regulations “protections.” If they start re-framing Trump’s promise as “getting rid of two-thirds of federal protections” — and spell out what some of those environmental and health and water quality “protections” are — there might be less support for repealing federal regulations, Lakoff said.
“Every progressive knows that regulations are protections, but they don’t say it,” he added. Similarly, “taxes” are actually “investments in public resources.” Government investment pays for the infrastructure on which private industry and everything else is built, Lakoff said. “Roads, bridges, public education, national banks, the patent office, the judicial system, interstate commerce, basic science for drug development — all of that is financed by government investments.” Yet Democrats allow Republicans to frame the debate in terms of tax “relief,” he said." (more)